Overview

Future Ad Colombia provides the forum for marketers, agencies, publishers and tech suppliers to discover trends, tactics and technologies.

• Avant-garde discussion panels with leading executives from the advertising, marketing, media and technology industries.
• One-on-one sessions with key executives
• Debate sessions on the most controversial issues in the advertising industry

Future Ad Colombia is co-located with the 6th edition of NexTV Series Colombia

NexTV Series Colombia is the event that brings brings together the Colombian & Andean markets and offers a unique opportunity to discuss the future of TV, OTT and online video.

Topics

The future of programmatic advertising

• The impact of Big Data and Smart Data
• The future of programmatic spending in Latin America
• How should media deal with ad blockers? Connecting people in a meaningful way
• The rise of Mobile Programmatic and cross-device campaigns n Server-Side Header Bidding & video
• Key future tech that will change advertising
• The evolution of the agency model in Latin America
• How to measure ROI of Social Networks
• What will be the balance between online and TV investment

The Media Revolution

• Multiscreen strategies for TV Networks: bringing new audiences
• How to address Millennials?
• Will Pay TV become OTT in Latin America?
• Is programmatic ad coming to TV?
• Monetization model for live sports event streaming
• Booming of niche OTT offers in the Americas

Discussion Panels

• The future of TV and video advertising
• Threat or opportunity: programmatic buying for brands and publishers
• The new FTA and Pay TV dilemma: how to sell the new multiscreen advertising to preserve the media brand value
• Impact of analytics & big data
• New ways to estimate ROI in online video advertising
• Best strategies to lead the video advertising wave. Addressable and targeted advertising.
• How Pay TV and telecom operators can add revenues with new video advertising technologies

Debate Sessions

• Yes or No: Moving to Programmatic TV
Speakers: top Executives from Pay TV operators, TV Networks, TV technologies, Adtech

• Yes or No: Will programmatic kill creativity?
Speakers: Creative Directors vs. Adtechs