• ABOUT FUTURE AD COLOMBIA

    FutureAd Colombia is the first annual conference and exhibition that gathers brands, agencies, marketing professionals, publishers and technology suppliers for them to share their knowledge and experience.

    Dataxis, a leading worldwide event company, brings toghether the key players in the industry to debate the future of TV and video advertising in Colombia.

    Exhibition

    Conference

    conference Home

    Networking

    networking home

    Branding

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    TOP 4 reasons to attend

    All THE LATEST TECHNOLOGIES IN ONE SPACE TO PUSH YOUR BRAND FORWARD

    Marketers are dealing with a landscape of over thousands of technologies spanning dozens of categories, creating a complex interplay, which is why we bring you our Future Ad EXHIBITION FLOOR to have the opportunity to get hands-on with the latest TV and online advertising technology. Reserve a booth, set up meetings with Latin American’s most innovative brands, agencies and publishers using the meeting market platform prior to the event.
    To ensure truly local relationships across Latin America, Future Ad will take place in the four hottest markets: Brazil, Mexico, Argentina and Colombia, with tech companies joining us from all over the world.

    SHOWCASE YOUR INNOVATIVE SERVICES, GENERATE LEADS AND BUILD NEW PARTNERSHIPS!

    NETWORK AND BUILD PROFESSIONAL RELATIONSHIPS

    Broaden your business relationships, meet inspiring and expert speakers from TV advertising and digital media industry to exchange ideas and acquire new contacts. Future Ad Latin America Series is a place where brands, publishers, agencies, TV Networks, Pay TV, mobile, production, distribution, and technology companies meet and socialize.

    JOIN US TO NETWORK AND SOCIALIZE WITH THE NEW AD & MEDIA INDUSTRY

    BRANDS, AGENCIES AND PUBLISHERS: PUSH YOUR OFFLINE AND ONLINE MEDIA

    Branded content is of prime importance to target customers. Future Ad Series 2018 is a unique place where you will meet brands and agencies that are looking to develop content partnership.
    We provide variety of structured and informal networking sessions to bring together the industries’ elite with plenty of opportunities to share, learn and discuss with the biggest brands and media planners in the four main Latin American markets, facilitated via our meeting market platform.

    BOOK A MEETING TABLE OR BOOTH, SET UP MEETINGS AND CUT DEALS!

    KEEP UP WITH THE INCREDIBLY RAPID PACE OF TECHNOLOGICAL EVOLUTION IN TV & DIGITAL MEDIA

    The future of advertising lies in the digital world. Digital advertising is about personalization, multi-device targeting and building of a unified user-centered ecosystem. Since consumers no longer perceive media traditionall, there is a constant need for television and other media to be proactive and to come up with ground-breaking innovative ideas.
    We provide the forum for marketers to discover trends, tactics and technologies. Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers discussing some of the challenges of the new era of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

    +200 ATTENDEES FOR THE EVENT

    Topics

    The future of programmatic advertising

    • The impact of Big Data and Smart Data
    • The future of programmatic spending in Latin America
    • How should media deal with ad blockers? Connecting people in a meaningful way
    • The rise of Mobile Programmatic and cross-device campaigns n Server-Side Header Bidding & video
    • Key future tech that will change advertising
    • The evolution of the agency model in Latin America
    • How to measure ROI of Social Networks
    • What will be the balance between online and TV investment

    The Media Revolution

    • Multiscreen strategies for TV Networks: bringing new audiences
    • How to address Millennials?
    • Will Pay TV become OTT in Latin America?
    • Is programmatic ad coming to TV?
    • Monetization model for live sports event streaming
    • Booming of niche OTT offers in the Americas

    Discussion Panels

    • The future of TV and video advertising
    • Threat or opportunity: programmatic buying for brands and publishers
    • The new FTA and Pay TV dilemma: how to sell the new multiscreen advertising to preserve the media brand value
    • Impact of analytics & big data
    • New ways to estimate ROI in online video advertising
    • Best strategies to lead the video advertising wave. Addressable and targeted advertising.
    • How Pay TV and telecom operators can add revenues with new video advertising technologies

    Debate Sessions

    • Yes or No: Moving to Programmatic TV
    Speakers: top Executives from Pay TV operators, TV Networks, TV technologies, Adtech

    • Yes or No: Will programmatic kill creativity?
    Speakers: Creative Directors vs. Adtechs

    Visitor’s info

    About Convention Center Tequendama Hotel

    Located in the financial centre of Bogota and within a 15 minute drive to El Dorado International Airport, the Convention Center of the Tequendama Hotel is one of the most exclusive in the city.

    Accomodation

    To book please contact the hotel and refer to Group Booking ID: DATAXIS

    +57 316 46 19 390

    reservas@sht.com.co

    Or Book online using the Promo Code: DATAXIS

    Venue Address

    Convention Center Tequendama Hotel

    Carrera 10 No 26-21
    Bogotá, Colombia